Measuring Marketing Performance

Written by Richard Hilson on Jul 15, 2016 3:00:00 PM

Measuring your successes and failures is important if you want to get
your product across the line.

There are many ways and thoughts as to how to measure marketing performance - Those in finance try to quantify everything with numbers and profitability - Perhaps the best way to look at this is to measure marketing outcomes from the customers perspective. This includes things such as all marketing activities evaluated across an ongoing time horizon that can be easily measured against.

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Topics: ROI

Marketing Programs - Are Loyalty Programs Still Relevant?

Written by Richard Hilson on Jul 3, 2016 10:24:09 AM

The Markets Changing - Are We Still Loyal?

We're living in a world where loyalty is diminishing and on top of that the customer doesn't want to be loyal anymore - The customer wants a great deal and a good experience all of the time. Giving the customer rewards for more commitment in the future is a little counter-intuitive…Let me explain!
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Good Business Ideas - Price Setting

Written by Richard Hilson on Jun 22, 2016 1:00:00 PM

Writing a blog on great ideas for business is sure going to attract some attention - The reason is people think that all the good ideas are gone and what’s been left behind are just a handful of washed-up dreams.How wrong you are if you think this way - They say there is a millionaire born every minute, well if this is true then I want to know how they are making their money, and I guess you are probably thinking the same.

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Topics: Marketing

5 Steps to a Successful Advertising Campaign

Written by Richard Hilson on Jun 17, 2016 12:30:00 PM


It’s hard to really understand why some advertising messages fall flat on their face while others become a runaway success. The components of campaigns appear to have been careful thought out and planned, or have they?

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Topics: Marketing, Advertsing

Marketing Strategies For China - It's Not All Finger Lickin' Good

Written by Richard Hilson on Jun 10, 2016 12:30:00 PM

China has the biggest growth opportunity based on size and population 

With a growing population of around 1.4 billion China represents a great opportunity

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Topics: Marketing

Protect Your Digital Assets From a Cat Burglar

Written by Richard Hilson on Jun 7, 2016 1:30:00 PM

There is no doubt about it, we are placing greater emphasis on securing our  data and records in online storage repositories.

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Be a Super Hero when measuring social media performance

Written by Richard Hilson on Jun 1, 2016 1:00:00 PM

It’s easy to make your digital marketing numbers look good when you present them in a certain light…

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Social Networking Begins at Work!

Written by Richard Hilson on May 30, 2016 1:13:22 PM

We all know that having good social networks can help sales positions by exploiting friends and situations. After all, we've seen the odd advertisement popping up mysteriously on our private social networks that shouldn’t belong there.

So, it doesn't come as a surprise that companies are now embracing intra-firm social networks to hit on sales opportunities, or to rub shoulders with customers on social platforms.
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Topics: Content

The Digital Marketer - Connecting with the Connected

Written by Richard Hilson on May 26, 2016 1:30:00 PM

Take  A Look Around You!
Everyone is Mesmerised By That Electronic Object Clutched in Their Hands 

These devices are powerful computing devices that open up the world of possibilities, every second of the day. It’s not all about these mobile devices, though - Touchscreen tablets are just as popular, and more people are feeling comfortable using them in public places like the subway or on a bus. These are all new challenges for the Digital Marketer.

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Topics: Marketing

Marketing Productivity Take Control of Your Time

Written by Richard Hilson on May 20, 2016 8:17:07 AM

There are only so many hours we can work each day!

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Topics: Business Process Improvement, Marcom, Marketing, Marketing Productivity

Change Management - Consider The Flow on Effect

Written by Richard Hilson on Apr 28, 2016 11:30:00 AM

An organisation that is looking at making changes are going to go through some challenging steps as change management isn't easy.
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Marketing - The Fine Line

Written by Richard Hilson on Apr 22, 2016 2:00:00 PM

The changing face of marketing is challenging traditional methods used more than 50-years ago 

Those that are associated with marketing, or more specifically promotion,  may have heard such phrases as Above-The-Line, and Below-The-Line strategies. These terms often relate to both Marketing and Promotional strategies and are usually expressed by letters ‘ATL’ and ‘BTL’.

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Nomadic Marketing - Delivering Your Message to People on The move

Written by Richard Hilson on Apr 14, 2016 9:17:30 AM

Nomadic Marketing -  A phrase that will become more popular as we head into Twenty-Twenty

Nomads are a tribe of  people that move around in different locations in search of a better opportunity - The name Nomad comes from the Greek word which simply means to “wander for pasture.”  Nomadic tribes were first identified more than 8000 years BC, and today still have significant numbers of around 40-million in existence.

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Topics: Marcom, Marketing

The Future of Retailing - From Virtual To Physical?

Written by Richard Hilson on Apr 12, 2016 4:11:00 AM

Since the online revolution began in the late 1990’s, there became a change in the way of better understanding about the customer - Personalisation and convenience was something that became apparent and something that Bricks & Mortar stores could never compete against.

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Topics: Change Management, Marketing, Content

Marketing Management - Process Improvement

Written by Richard Hilson on Apr 6, 2016 7:15:00 PM

The Marketing Makeover

Marketing has been around for far too long without giving it a makeover - The best practices in marketing we were taught in management schools more than two decades ago are still being preached to the young kids of today - If you don't believe me, check out your local bookstore and see for yourself, if you're a bricks and mortar kinda person. If you’re wired and prefer to shop with a mouse in your hand, take a browse through Amazon.

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4 ways to future-proof your company

Written by Richard Hilson on Mar 29, 2016 1:54:12 PM

Have you ever thought how long your business can survive for - As business managers we are often caught up with short-term operational issues we fail to look ahead, over the horizon - This articles provides some great ways to future proof your business so it can continue to exist well into the future.

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Topics: Marcom

4 Marketing Improvements - With a Big Impact

Written by Richard Hilson on Mar 25, 2016 9:49:00 AM

From time to time we may need to renovate our apartment with some fresh paint and decorations to add a new lease of life - it’s part of the ageing process. The same goes for your business, things that had the wow factor a decade or two ago are probably looking outdated and a little tragic as time moves on.

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Topics: Marketing

Don't Be Kept Outside in The Digital Age

Written by Richard Hilson on Mar 23, 2016 5:12:00 AM

Are Your Digital Marketing Skills Keeping You Outside in The Cold?

As a senior marketing dinosaur, this time of year i’m thinking about my current skills and knowledge in marketing, and what I need to make my skills more relevant in the year ahead.

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Topics: Marketing, Digital Marketing, Content, Leadership

Supermarkets - Targeting Customers with Precision

Written by Richard Hilson on Mar 11, 2016 12:30:00 PM


There once was a time marketing to the masses was everything - And really, there wasn't any other choice - We lived in a world of mass media which was TV, Newspaper and Radio - Marketers used Mass Media like shotguns; sending a blast in any general direction and hoping it hit something.

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Topics: Marcom, Targeting

Digital Advertising - Now For The Big Bucks

Written by Richard Hilson on Mar 10, 2016 1:30:00 PM

There have been large amounts of growth reported in Digital Advertising during 2015 - The results for Quarter-3 show an industry spend of around $15 Billion USD - This is a colossal increase which has been created by a lot of multi-channel activity which has produced the biggest quarter result ever on record, up 23-percent on the same time a year earlier, according to new figures released by the interactive Advertising Bureau in December.

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Topics: Marketing, Digital Marketing, content creation, Content, Advertsing

Customer Service Mistakes Can Ruin Your Business

Written by Richard Hilson on Mar 4, 2016 12:30:00 PM

Be Attentive,  Loyal & Courteous

I think it’s universal we all want to have the best quality products and the best level of customer service - no exceptions! As customers, if our expectations are not filled then don't expect the customer to hand around or even come back. As customers we all enter into a transaction with a large amount of goodwill - all we want in return for this is to have a positive and experience that satisfies our needs and desires  and we expect this to happen the first time we meet and do business.
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Topics: Marketing, Customer Focus

The Advantages of Multiculturalism in the Workplace

Written by Richard Hilson on Mar 4, 2016 9:00:40 AM

There is no doubt about it...Today's world has become increasingly global as the borders of what separated countries are becoming fused.

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Topics: Marcom, Change Management, Marketing, Leadership

4 Key Leadership Qualities - Strategic Thinking

Written by Richard Hilson on Feb 26, 2016 3:30:00 PM

4- Key Qualities that Separate the Cowboys from Business Leaders

Having a business idea is difficult and challenging enough to bring to fruition - however getting something started and heading in the right direction and crossing obstacles as they come up requires a well seasoned and motivational leader to rally the team.

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The Customer Journey - Understand Your Customer's Footprint

Written by Richard Hilson on Feb 22, 2016 9:15:53 AM

Understand The Footprint of Your Customer Journey

The customer has always been king - they hold the purse strings and ultimately make decisions about you products based on their experiences, and perceptions of value you products represent.

There is a danger to offer your customers so much more than your competitor does and at a price that should win the business - but in most cases this is not the only reason why customers make a purchase decision.
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Topics: Marcom, Content, Marketing Resource Management

Stop Prospecting & Starting Lead Generation

Written by Richard Hilson on Feb 12, 2016 2:36:05 PM

In business, there is a growing focus on prospecting and driving new business. There is a added pressure for business owners, as well as sales professionals, as they realise the existing customer base isn't enough. The answer is companies and their business development function must roll up their sleeves and sand start finding new blood  so they can sell to new customers, good old fashioned prospecting.

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Topics: Marcom, Marketing

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